HOW TO MAKE YOUR CLOTHING BRAND GET IN THE FASHION CENTER
The clothing industry is growing, and millions of people around the world start clothing lines everyday. 10% or less of the clothing lines that are started each year make it to the fashion center. The competition is great and can be challenging if you are not dedicated and not willing to sacrifice your time for success. The American style is one of the many styles that exist in the fashion industry. Clothing brands are launched by people from France to Japan Everyday, but only the strong will survive and reach it to fashion valley
In order to make in the fashion industry you have to do the following:
1. Know who your customers are
Do not waste time creating designs and clothes for people that are not going to buy your support your brand. If you want to be successful you have to Make clothes for a specific group of people. Know your niche and target your clothes and marketing to that group, for example if you make clothes for young adults make clothes that are not expensive so that they will be affordable.
2.Create quality products
Create clothing that people want to buy. It might be a good idea to attend a fashion show, network with other clothing brands, read fashion magazines, look on your social media for trendy clothes, and join apparel groups.
3. How to Distribute
You can use a print on demand service like Printify or Printful and have your products uploaded to a shopping platform. There are a lot of website platforms you can get that are easy to use. You can have your online clothing store up in running in a matter of weeks or days depending hw much time you spend on build your clothing line. A few that are good are Shopify, Wix, and Big Cartel.
If you do not want to use a print on demand service you can make the clothing yourself. You can go to amazon and get most of what you need.
Things you need to print on your designs on clothing.
You can get an inexpensive one for $200 bucks or you can buy one for $1,000 or more. The type of heat transfer machine that you buy depends on your needs. Are making designs for family and friends, or to sell. If you plan on selling t-shirts, hats, and hoodies, make sure that the machine can handle high use.
Cutting machine (Circuit Air Plus 2)
Loved by many. the machine makes it easy to make designs that can be transferred to clothing. It comes with a software that will allow you to upload your design or create a design that can be heat pressed on clothing. The process is simple and can be done from home.
Inkjet Printer
The machine is used to print out your designs that you are going to use to transfer the design to your clothing of choice. Inkjet printers are less expensive than laser printers, some laser prints do transfer to clothing well they produce designs with poor quality.
Paper that the design will be printed on and transferred to a piece of clothing. Make sure that you use a good quality paper. If the quality of the transfer paper is bad your design will look messy. You do not want your brand to be none for producing bad product.
4. Marketing your clothing line
Advertising your clothing line can be challenging. Most people that start a clothing line do not have tons of money to spend on marketing campaigns. Google, Pinterest, Youtube, Tiktok, Instagram, and Twitter paid promotional advertising can be expensive if you do not create effective ads that will convert website visitors in customers . If your starting a clothing line on a budget be careful with paid advertising it can drain your clothing line start up money. I advice that you start making blog post, about relevant topics that are related to fashion. It takes time to create a organic traffic to your website but it can be done with thorough, informative content that people can learn from or be entertained.
5. Never give up and self promote your clothing
Model your own clothes and post the pictures and videos to all your social media accounts. Tell the world about your clothing brand and why you started it. People love to support people when they know how and why you began your journey into the clothing industry. One you launch a new design take photos of the product and explain to them how they can purchase.